Write and distribute press releases that are newsworthy and send them to newspapers, magazines and television and radio stations. If only one media outlet airs the story, you'll have free access to thousands of people

Renting space at a trade show can be expensive, but the best shows are a great way to build your business. Have plenty of promotional materials ready to hand out to interested people. When the shows over follow up. Call your leads in order of importance but get in touch with all of them within seven days. Above all, keep every promise made at the booth.

Use Internet newsgroups that focus on areas similar to your line of business to draw attention to your site. Always include a phone number or email address so interested visitors can contact you.

Direct mail results depend largely upon how much you're willing to spend on finding your target market and delivering quality materials to them. The per customer cost is much higher that you'll pay for print ads, but if you create a finely tuned list of recipients, you will reach more highly qualified prospects. Few small firms are qualified to do their own direct mailings so find a reliable specialist to do the work for you. Interview at least three or four mailing list vendors before you commit your money to a direct mail campaign.

As a Chamber member you will have the opportunity to advertise in the Heart Beat Newsletter with an insert flyer. Call the Chamber office at 766-1616 for more information on either of these benefits.  

Volunteer your services to churches, schools and other charitable organizations. You will then get to meet many potential private clients. Offer to give talks to business groups service organizations. Join any one of the Chamber committees to meet and work with other business people who share your interests.

Consider some type of giveaway - refer a friend, get a free service or whatever might be appropriate for your business. Perhaps some kind of free product with the first service call or offering a Member-to-Member Discount to Chamber of Commerce members.